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SXSW 2013: Serious fans spend more than $422 a year on music AUSTIN, Texas -- The most serious of fans can spend upward of $422 per year on music in the U.S., according to the results of a new report from Nielsen Entertainment released today at South by Southwest. Those who can be classified as music fans, Nielsen proclaimed, account for nearly 75% of all music spending in the U.S.
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